Introduction to the gallery
Waltham Cross renaissance
The decision to host the 2012
Olympics in London offers opportunities for economic
development and tourism in the Borough. The Lee Valley Regional
Park Authority intends that the Lee Valley
White Water Centre will be a major leisure attraction for
canoeing and white water rafting as well as a venue for future
international competition and sports development opportunities. The
Centre offers the potential to be a focus for the regeneration of
Waltham Cross and the wider area. In September 2009, the Council
set up an Olympics Sub Committee and in
December 2010 an Olympics Regeneration Officer was appointed, to
ensure the Borough maximises the benefits and opportunities
provided by the London 2012 Games.
The Waltham Cross renaissance is a programme of environmental
improvements and economic regeneration efforts in the Waltham Cross
area. The Council’s objectives for Waltham Cross are:
- To improve the environment/appearance of Waltham Cross to
encourage investment and help maximise the legacy of the 2012
Olympic Games and the Lee Valley White Water Centre
- To retain and improve key employment sites, such as the town
centre, Park Plaza South, Lea Road and Britannia Road
- To support proposals for service/tourism uses that build on the
presence and legacy of the 2012 Olympic Games and the Lee Valley
White Water Centre
- To increase visitor numbers and spending in Waltham Cross town
centre by supporting a range of food shopping, non-food high street
retailers, eating/drinking places and other community
facilities
Waltham Cross Town Centre Strategy
A Waltham Cross Town Centre Strategy
is currently being prepared by the Council. The Strategy will build
upon the Council’s integrated package of environmental
improvements, the economic development study that is being
undertaken by Nathaniel Lichfield on behalf of the Lee Valley
Regional Park Authority and Hertfordshire County Council’s
Urban Transport Plan for Waltham Cross and Cheshunt. The
Strategy will set out short, medium and long term actions to be
undertaken by the Council and Hertfordshire County Council, local
businesses and property owners to help the town centre and meet the
Council’s objectives for Waltham Cross.
The Council has developed a vision for Waltham Cross town
centre:
- Building on its Olympic legacy, Waltham Cross town centre will
be an attractive and safe daytime and evening leisure experience
with a stimulating range of shops, eating places, entertainments
and services supported by community events and a vibrant
market.
- Waltham Cross town centre will be a first choice shopping
destination for Waltham Cross, Waltham Abbey and north Enfield
residents and a visitor destination of choice for visitors to the
Lee Valley White Water Centre, residents of north London and south
Hertfordshire.
- The sheltered indoor shopping environment of the Pavilions
Shopping Centre will be complemented by a mix of uses along the
High Street and Eleanor Cross Road including shops, cafes,
restaurants and apartments.
- Approaches and accesses to and from the town centre will be
easier, safer and more inviting, with convenient access by
different modes of transport to high quality arrival points.
- The town centre will be attractive, clean and safe. It will be
impeccably managed by an alliance between Broxbourne Borough
Council, Hertfordshire County Council and Waltham Cross
businesses.