The London 2012 Olympic & Paralympic Games Legacy in Broxbourne
What will the benefits be for
the Borough of hosting the London 2012 Games?
There are a
huge number of benefits, and legacy opportunities, that the London
2012 Games will generate for Broxbourne. The London 2012 Games
themselves will bring an atmosphere of excitement and festival to
the Borough, bringing spectators and visitors from all over the
world to the area. The London 2012 Games will put Broxbourne on the
map internationally, and encourage business and investment into the
- One of the key legacies from the London 2012 Games will be that
the world’s finest white water centre will remain in Broxbourne,
and be available for public use. This will result in a number of
- The Lee Valley has
already become the national base for white water canoeing. Team GB
canoeists and the British Canoe Union, the UK National Governing
Body for the sport in the UK, are both now based in the area.
- The London 2012 Games and the White Water Centre will assist
local sporting development, particularly with the use of the centre
by local schools, and the introduction of local Olympic and sports
ambassadors. All this leads to healthier lifestyles.
- An estimated 70,000 people will use the centre every year;
leading to an increase in spending in Waltham Cross town centre and
additional investment in the Borough.
- National and international canoe events will bring additional
spectators to Broxbourne that will further increase spending at
local businesses. A bid for Broxbourne to host the 2015 White Water
Canoe World Championships has been successful, bringing an
estimated £1.5 million into the area.
- On this basis alone, the White Water Centre, and Lee Valley
Park, will be promoted as a tourism and leisure destination.
- By linking existing attractions with the White Water
Centre, the Lee Valley can further be promoted as a tourist
- This can all then act as a catalyst to attract
additional related leisure and retail facilities into the area.
National canoe and kayak retailer Brookbank have already opened a
store near to the White Water Centre.
- In turn, physical regeneration projects in the area will be
- All these activities will create numerous job opportunities for
- To ensure all these benefits and legacy opportunities are
maximised, and coordinated properly, Broxbourne Borough Council is
working together with Epping Forest District Council, Essex County
Council, Hertfordshire County Council and the Lee Valley Regional
Park Authority in a number of ways.