Maximising the Legacy of the London 2012 Olympic & Paralympic Games

What is Broxbourne Borough Council doing to maximise the benefits of the London 2012 Games?
Broxbourne Council is working in partnership with other authorities to produce an economic development study. The study will look at how the White Water Centre can help create a popular visitor destination; and identify opportunities for attracting further leisure attractions into the area. It will look at how visitor numbers and spend can be maximised in the area, and how local people can benefit from this through jobs

and training.

A streetscape design concept report has been produced for Waltham Cross town centre. The Council is looking at ways to improve the appearance of the area. The street designs are based on the rocks and rapids of white water rivers. These works are part of the Waltham Cross Renaissance project.

A development brief has already been adopted for Hazelmere Marina, a site on Station Road opposite the White Water Centre. A mixed-used development is being encouraged with hotel, restaurant, and residential properties. This will compliment the White Water Centre strengthening the area as a leisure destination.

A development brief has been adopted for a site called Park Plaza North. This site is at the entrance to Broxbourne in the west. It will be used for a distinctive and high-quality business development that provides a sustainable and diverse source of quality employment opportunities for the local community.

Broxbourne Council will ensure there is consultation with local residents on all these developments. Ultimately the Council’s aim is to ensure the London 2012 Games delivers lasting economic, physical regeneration, and community benefits for the whole Borough.

An Olympic Legacy Board has been established with a number of specialist work streams. The board has high-level representation from all partners, and directs the work of each work stream. In this way, resources are pooled in an efficient manner, providing additional expertise from other authorities, and in the process value for money for Broxbourne.

An Olympic sub-committee has been established that provides co-ordinated councillor input into Broxbourne council’s activities around the London 2012 Games and its legacy.

An Olympic Regeneration Officer has been appointed funded jointly with Hertfordshire County Council and Epping Forest District Council. The purpose of the role is to identify opportunities and delivery legacy benefits provided by the London 2012 Games, ensure good communicate with partner authorities, and assist the co-ordination of key workstreams.