2018 has been designated the ‘Hertfordshire Year of Physical Activity’ and will see a number of organisations from both in and out of the sporting arena working together in support of making Hertfordshire the most active county.
Driven by the Hertfordshire County Council and Herts Sports Partnership, the campaign builds on previous ‘Years of’ which have already taken place for cycling, walking, mental health and volunteering.
Approximately one in every five adults in Hertfordshire currently does less than thirty minutes of activity per week, and so it is hoped that the opportunities for participating in large scale events will help to improve this statistic.
The campaign, known informally as Herts YOPA, will follow a format of themed months which highlight particular target groups including women and girls; New Year, New You; workplace wellbeing and older adults among others.
A friendly mascot will be making its way around Hertfordshire to many local events, and to encourage children and adults alike to get involved.
John O’Callaghan, Director at Herts Sports Partnership, said: "We are pleased to be one of the leading organisations in what will hopefully be a momentous year for sport and physical activity in Hertfordshire. We continually strive to get more people, more active, more often, and are thankful to our partners’ ongoing support in doing so."
Over the coming months there will be opportunities for clubs and organisations to promote their own activities through social media messages linked to the campaign.
For more information, or to get involved in the campaign, contact Jane Parker at email@example.com